On 9 April 2024 BusinessEurope has launched its campaign for policy changes for the next EU political cycle, under the motto ‘Reboot Europe’.

Commenting on what Europe needs to do during the next five years, BusinessEurope President Fredrik Persson said: “Faced with multiple geopolitical risks and economic uncertainty, the EU must put competitiveness at the forefront and use the next EU cycle to reboot its policies for today’s challenges. After five years focused on regulating the green and digital transitions, the EU needs to improve its attractiveness as an investment location.

To achieve this, the EU must deliver a fully-fledged Single Market strategy and pursue an ambitious trade policy. With 6% of the world population, the EU accounts for 16.2% of world trade and is the first trading partner of 80 countries in the world, but its share in global exports is declining.

The EU must also reboot its approach to the green and digital transitions. To decarbonise without deindustrialising, the Green Deal must be flanked with an Industrial Deal. And to digitalise in a human-centric way, the EU needs to facilitate investment in innovation and talent development.”

These are the key priorities for building a

Read the publication ‘Reboot Europe: Stronger businesses, stronger European Union’ (attached on the left) on BusinessEurope dedicated website.